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YouTube - Disclosing use of altered or synthetic content
Disclosing use of altered or synthetic content
We encourage creators’ innovative and responsible use of content editing or generation tools. At the same time, we recognize that viewers want to know if what they’re watching or listening to is real.
To help keep viewers informed about the content they're viewing, we require creators to disclose content that is meaningfully altered or synthetically generated when it seems realistic.
Creators must disclose content that:
- Makes a real person appear to say or do something they didn’t do
- Alters footage of a real event or place
- Generates a realistic-looking scene that didn’t actually occur
This could include content that is fully or partially altered or created using audio, video or image creation or editing tools.
To help keep viewers informed about the content they're
viewing, we require creators to disclose content that is altered or
synthetic when it appears realistic or meaningful.
Examples of content, edits, or video assistance that creators need to disclose:
- Synthetically generating music (including music generated using Creator Music)
- Voice cloning someone else’s voice to use it for voiceover
- Synthetically generating extra footage of a real place, like a video of a surfer in Maui for a promotional travel video
- Synthetically generating a realistic video of a match between two real professional tennis players
- Making it appear as if someone gave advice that they did not actually give
- Digitally altering audio to make it sound as if a popular singer missed a note in their live performance
- Showing a realistic depiction of a tornado or other weather events moving toward a real city that didn’t actually happen
- Making it appear as if hospital workers turned away sick or wounded patients
- Depicting a public figure stealing something they did not steal, or admitting to stealing something when they did not make that admission
- Making it look like a real person has been arrested or imprisoned
Keep in mind, the above list is not exhaustive.
